Rickrolling:
From Wikipedia
Rickrolling is an Internet meme involving the music video for the 1987 Rick Astley song "Never Gonna Give You Up". The meme is a bait and switch; a person provides a hyperlink seemingly relevant to the topic at hand, but actually leads to Astley's video. The link can be masked or obfuscated in some manner so that the user cannot determine the true destination of the link without clicking. Persons led to the music video are said to have been rickrolled. Rickrolling has extended beyond web links to playing the video or song disruptively in other situations, including public places, like a surprise appearance of Astley himself in the 2008 Macy's Thanksgiving Day Parade in New York. The meme has helped to revive Astley's career.
Try it! Go to Google and type in "I Am Legend 2" and click on the Youtube video that pops up with Will Smith's face. I am sure there are many other videos out there that do this, but this is the one I know that works :) Now, who can I Rickroll next...
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